The Small Organization’s Refrain: “There Never Seems to Be Enough Money.”
As a young or small organization, when it comes to growing your organization’s revenue and impact, do you know where to begin?
To clarify, by small organizations, we are talking about those with revenues of less than $2 million annually. (Honestly, though, this framework I will share works for organizations of all sizes.)
Starting out, there may be one or two paid staff people. Your organization maybe heavily dependent on volunteers.
The bottom line question is: Given your unique circumstances, what can you do to truly leverage your limited time and energy to reach your organization’s financial and impact goals and start to make a dent in your vision?
Take time to think this question through. Stop spinning your wheels.
A Powerful Framework that Can Help
YOU, as the change agent, can use this framework to make a lasting impact.
One of our clients shared a PowerPoint deck based on this framework with her local Rotary Club, and an elderly lady was so touched she came by with a $60,000 check the next week!
It may not happen quite like this for everyone, but I promise if you follow this framework with discipline, you will raise more revenue and have more impact in your community.
The framework in the podcast for Growing Small Organizations includes:
- Aligning around a shared vision;
- Establishing goals;
- Three Key Areas to share with others about the organization (you want to touch both head and heart – missing one reduces the chances individuals and their organizations will support you);
- Creating a list of people you want to talk to spread the word on what you and your organization/business is doing (I share how to prioritize this list); and
- Creating a system to track your conversations
If you make the effort and implement this framework, please reach out and let me know how it goes. I am wishing you the best of luck!
Lastly, want some words of encouragement if you’re concerned about the economic climate right now? Check out: How to Grow in a Tight Economy